Gage Design


Design &



Design & Development

Creating a project plan to define your target audience, particularly for a digital marketing campaign that leverages Google Ads, involves a collaborative effort between the Marketing Team and Leadership. This plan should outline specific tasks, subtasks, roles, and deliverables to ensure a comprehensive understanding and application of audience targeting strategies. Here’s how such a plan might look:

Phase 1: Research and Identification

Phase 2: Utilization of Google Ads Audience Signals

Phase 3: Implementation and Monitoring

Phase 4: Review and Refinement

This project plan is designed to ensure a systematic approach to defining and targeting an audience for Google Ads campaigns, with clear roles and deliverables between the Marketing Team and Leadership. The collaborative effort not only facilitates effective audience targeting but also aligns digital marketing strategies with overarching business goals.